Content & Media
“Jim Barksdale famously said: In business, there are two ways to make money. You can bundle, or you can unbundle. After an unbundling phase that saw the emergence of more than 200 OTT streaming services – with major ones launching this year – we are now entering into a re-bundling phase. What role will Amazon, Apple and other tech giants have in this new ecosystem? This will be discussed during our session in June”.
— Guillaume Payan
The US Pay-TV industry is undergoing a major transformation. This year, 3 major Hollywood studios will launch their own Direct-to-Consumer streaming service - Disney, ATT/WarnerMedia and NBC – forcing disruption in an ecosystem traditionally B2B (studios selling to TV networks selling to pay-TV providers). With more than 200 OTT services available in the US, many startups and larger companies have understood the value of aggregating streaming services, providing value to both consumers and content providers. The early success of Amazon Channels has sparked the interest of many other large tech companies - some having announced similar “re–bundling” solutions: Roku Channels, Apple Channels. This June will be looking at the current US market, discuss the tradeoff for content providers between “owning" the customer and its data or leveraging a platform provider to benefit from its scale and already established customer relationships.
Interactive content – popularized last year by Netflix with Black Mirror: Bandersnatch – seems to be regaining interest from the creative community. Touch screens, Smartphones, voice assistants seem to inspire creators to come up with new interactive and immersive formats that don’t require to wear any sort of headsets (unlike AR or VR). We will also be discussing the latest innovation and trends in that space.
As the VP, Startup Outreach for Orange Silicon Valley, Guillaume Payan oversees all activities relate to the identification, growth, and success of the Orange Fab program int he US. Guillaume is in charge of identifying investment and business opportunities in the media and entertainment spaces and manages Orange Silicon Valley's presence in Los Angeles. Guillaume holds a Master's degree in telecommunication engineering from National Institues of Applied Sciences in Lyon, France and a Master's in strategy and mangement of international businesses from ESSEC Business School in Paris, France.
Guillaume Courouge is an audiovisual systems engineer at Orange Silicon Valley with seventeen years of experience in testing and developing internet TV technologies and services. Guillaume is currently leading the design of next generation TV prototypes with a focus on personalization to improve the user experience across TV platforms.
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