Retail & Ecommerce

“The media perpetuates this myth that retail is dying, but the reality is more nuanced. Retail revenue is growing and evolving based on a shift in consumer behavior.”

                                                                                                                — David Martin

Retail isn’t shrinking; it’s changing. Consumers are in the driver's seat and buy products where and whenever they choose. Digital now influences more than half of all sales. Physical retail must now adapt with stores that showroom and cut down on inventory costs; that connect people through community; that pop-up for the holidays to take advantage of seasonal buying; or experiences that delight customers before they spend their cost-conscious dollars. Technology aspires to automate the manual labor of the store, freeing up sales associates to better understand customers' needs and provide expert advice. New retail is data driven, agile, and customer centric.


Council lead


David Martin

David is a Principal at Orange Silicon Valley and heads up retail with a focus on consumer behavior. David likes to say he is a product guy with a business hat and customer's perspective. He loves figuring out what makes customers tick, has more than a decade in product and marketing roles at Gazillion, Corel, and InterVideo, and built some of the first "touch to share" consumer mobile apps with NFC. He holds an MBA from UC Berkeley and a BA in Asian Studies form Colgate University.


Previous speakers


Taylor Stewart

Head of BD, Comet Labs


Adam Marchick

Co-founder & CEO, Alpine.AI


Paul McDonald

CEO, Bodega


Steve Gu

CEO, Aifi



  • Conversational commerce
  • Personalization
  • Mobile commerce
  • Experience-driven retail

Sample use cases

  • Experience-driven retail
  • Mobile commerce
  • Omnichannel shopping

Team is currently working with

  • Orange Flagship Retail stores
  • Orange Fiber Promotions team