Retail & Ecommerce


“The media perpetuates this myth that retail is dying, but the reality is more nuanced. Retail revenue is growing and evolving based on a shift in consumer behavior.”

                                                                                                                — David Martin

Retail isn’t shrinking; it’s changing. Consumers are in the driver's seat and buy products where and whenever they choose. Digital now influences more than half of all sales. Physical retail must delight customers with high quality products, superior value for money, time savings, and more variety. Hard-earned loyalty can be achieved by knowing your customer and delivering personalization based on previous purchases and a 360-degree view that leverages third-party data. New retail is data driven, agile, and customer centric.


Council leads


David Martin

David is a Principal at Orange Silicon Valley and heads up retail with a focus on consumer behavior. David likes to say he is a product guy with a business hat and customer's perspective. He loves figuring out what makes customers tick, has more than a decade in product and marketing roles at Gazillion, Corel, and InterVideo, and built some of the first "touch to share" consumer mobile apps with NFC. He holds an MBA from UC Berkeley and a BA in Asian Studies form Colgate University.


Subash Mandanapu

Subash Mandanapu co-leads the Fintech formation that helps Orange and its partners access early opportunities in the innovation ecosystem. Previously, Subash worked at Ericsson, Symbian, and Telephia in various technology leadership roles. Subash holds a Bachelor of Engineering degree in computer science from the University of Madras. He is a certified product management professional and holds several patents in mobile applications and services.


2019 speakers

Marc Rennard

Chairman & CEO of Orange Digital Investment

Raghav Lal

Former EVP, Chief Data & Analytics Officer, OneMarket

Vincent Diallo

Managing Partner, Interlace Ventures


2019 agenda

2:00pm – 2:20pm: Introductions

2:20pm – 2:50pm: Fireside chat with Marc Rennard, Chairman & CEO of Orange Digital Investment, interviewed by Gabriel Sidhom, COO at Orange Silicon Valley

2:50pm – 3:20pm: Orange on fintech with Subash Mandanapu, Orange Silicon Valley

  • How innovative fintech startups drive loyalty

3:20pm – 3:40pm: Break

3:40pm – 4:10pm: Orange on retail with David Martin, Orange Silicon Valley

  • How physical retail experiences impact Net Promoter Score (NPS) and keep customers coming back

4:10pm – 4:40pm: Open / Collaborative roundtable on Digital Transformation and how big companies can learn Customer Centricity from startups

4:40pm – 5:10pm: Investing Strategies for Retail with Vincent Diallo, Interlace Ventures

5:30pm – 6:15pm: Networking Reception at Orange Silicon Valley


Previous speakers


Taylor Stewart

Head of BD, Comet Labs

Adam Marchick   Co-founder & CEO, Alpine.AI (acquired by Headspace)

Adam Marchick

Co-founder & CEO, Alpine.AI (acquired by Headspace)


Paul McDonald

CEO, Bodega


Steve Gu

CEO, Aifi



  • Experience-driven retail

  • Personalization

  • Conversational commerce

  • Voice


Sample use cases

  • Experience-driven retail

  • Mobile commerce

  • Omnichannel shopping


Team is currently working with

  • Orange Flagship Retail stores

  • Orange Fiber Promotions team

  • A major CPG firm